Be Free. Get Drafty.

2016-17 U.K. Consumer Credit Awards Innovation of the Year. Your fee-free way to get cash – then get back to enjoying life. With Drafty Credit Line you can recieve up to £3000 to draw from whenever you like.

Role: Branding, strategy, product development, user experience, creative direction, web and mobile app interface design. I led a global team in all product efforts.

Branding

Fun/Cheeky, Energetic, Inclusive (groups?), Empowering, Free, Engaging/Positive. The nakedness needs to engage a reaction without crossing too many lines. Imagery needs to balance risk with getting noticed/remembered.

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Responsive Design

When it comes to getting cash fast online, it can seem like there are lots of different companies all offering the same thing. However, a Drafty credit line is a new kind of product that can save you a lot of money in the long run.

View & manage your account, draw more cash & make a payment with the easy to use Drafty app.

Mobile App

Photo Shoot & Advertising

I co directed the Drafty photo shoot in Manchester England. We shot at the Manchester Fountains, Peak District National Park & local surrounding beaches.